About a month ago Bonnie McEwan and Farra Trompeter gave a presentation about personal branding through social media. Some of the questions and statements that are still in my head are:  “Do not tweet what you are doing. Tweet what you are thinking” (Bonnie), “Google yourself and see what others are saying about you. Do something to shape your own image” (Farra),” Frame or be framed?” (Bonnie).

After seen the presentation I decided to finally open a twitter account. One of the things that intrigues me the most is that whether you want it or not, your/our identity is up there, in the internet, in so many places that we are not aware of. Our identity is in great part what others are saying about us, what communities we are part of, and who are we connected with (friends, contacts, connections, whatever).

We need to manage that identity if we want to become leaders in specific fields. I encourage you to see the presentation and then take charge in framing your (online) identity.

In starting using twitter I found an interesting HBR blog post “Defining your personal leader branding in five steps.” Let’s keep the “in five steps” part aside; I don’t think it could be that easy.

Some of the questions are: what results do you want to achieve in the next year? and what do you wish to be known for? Not easy questions… especially when you should live the answers…. Well, those answers would help you to define your social media personal brand as well. Do not forget to ask others about their perception of you! (which is the offline version of googling yourself…)